Web Writing Wizardry | Blog » salespage http://webwritingwizardry.com/blog Fri, 23 Oct 2009 20:48:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Headlines that make you go click – from the Huffington Post http://webwritingwizardry.com/blog/2009/03/headlines-click-huffington-post/ http://webwritingwizardry.com/blog/2009/03/headlines-click-huffington-post/#comments Sat, 07 Mar 2009 19:40:22 +0000 admin http://webwritingwizardry.com/blog/?p=31 I’m really liking the short attention-getting headlines at the top of the Huffington Post. Whether or not you agree with their politics, the short quick headlines pull you in – and the long, clickable subheads tell you the details. Good 1-2 punch to attract lots of clicks.

For instance: when the stock market rallied a couple of days ago after a weeklong nose dive – The HP headline read: It’s Alive!

Right under that was the stock chart for the day. Good grabber.

On a headline about BofA chief and other bank execs refusing to talk to NY Attorney General Andrew Cuomo, HP ran a big this one-word headline:
“Omerta” – the Mafia code of silence.

Good stuff.

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Share/Save/Bookmark]]> http://webwritingwizardry.com/blog/2009/03/headlines-click-huffington-post/feed/ 0 Get Your Prospects Hooked with These 4 Attention-grabbing Headline Templates http://webwritingwizardry.com/blog/2009/03/prospects-hooked-4-attentiongrabbing-headline-templates/ http://webwritingwizardry.com/blog/2009/03/prospects-hooked-4-attentiongrabbing-headline-templates/#comments Fri, 06 Mar 2009 20:20:04 +0000 admin http://webwritingwizardry.com/blog/?p=29 It’s been said that the job of a headline is get propect to read the next line. That is true, but even better is to get the prospect to read the next line with a feeling of anticipation. Here are some headlines that do exactly that.

1) Discover the _____ hidden in your_____

(Discovering something good that is hidden, especially when it is close by, is a powerful incentive to find out more)

(example) Discover the fortune hidden in your backyard

2) Do you have what it takes to____________

(When posed the right audience, this kind of challenge is intriguing and hooks them in to reading the text.)

(example) “Do You Have What It Takes To Be A Day Trader In The Hottest Financial Market In The World?

3) (a person, expert, book, report, etc. ) reveals ________________

(The word reveals in the headline is a classic. It increases the engagement factor by implying that a secret is about to be shared.)

(example) Free Report Reveals Little Known Secrets Overweight Women Use To Look 15 Pounds Slimmer Than They Really Are

4) Are you tired/ fed up with_______?

(taps into genuine frustration and desire for a change)

(example) Are you fed up with waking up tired every morning because you didn’t sleep well?

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