Web Writing Wizardry | Blog » headlines http://webwritingwizardry.com/blog Fri, 23 Oct 2009 20:48:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Headlines that make you go click – from the Huffington Post http://webwritingwizardry.com/blog/2009/03/headlines-click-huffington-post/ http://webwritingwizardry.com/blog/2009/03/headlines-click-huffington-post/#comments Sat, 07 Mar 2009 19:40:22 +0000 admin http://webwritingwizardry.com/blog/?p=31 I’m really liking the short attention-getting headlines at the top of the Huffington Post. Whether or not you agree with their politics, the short quick headlines pull you in – and the long, clickable subheads tell you the details. Good 1-2 punch to attract lots of clicks.

For instance: when the stock market rallied a couple of days ago after a weeklong nose dive – The HP headline read: It’s Alive!

Right under that was the stock chart for the day. Good grabber.

On a headline about BofA chief and other bank execs refusing to talk to NY Attorney General Andrew Cuomo, HP ran a big this one-word headline:
“Omerta” – the Mafia code of silence.

Good stuff.

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