Web Writing Wizardry | Blog » adwords http://webwritingwizardry.com/blog Fri, 23 Oct 2009 20:48:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Importance of Writing a Landing Page that Gets a High Page Quality Score http://webwritingwizardry.com/blog/2009/06/importance-writing-landing-page-high-page-quality-score/ http://webwritingwizardry.com/blog/2009/06/importance-writing-landing-page-high-page-quality-score/#comments Mon, 08 Jun 2009 12:12:45 +0000 laltman http://webwritingwizardry.com/blog/?p=241 If you haven’t been improving the quality score of the landing pages in your Adwords campaigns, this should get you started on that immediately.

The price advertisers pay is determined by the formula P = (B2 X Q2)/Q1, with P = price paid by the advertiser, Q2 = Quality score of the next highest-placing ad, Q1 = Advertiser’s quality score, and B2 = the next-highest-placing ad’s bid.

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