Web Writing Wizardry | Blog » search advertising http://webwritingwizardry.com/blog Fri, 23 Oct 2009 20:48:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 New FDA Fair Balance guidelines makes pharmaceutical pay per click impossible http://webwritingwizardry.com/blog/2009/04/fda-fair-balance-guidelines-pharmaceutical-pay-click-impossible/ http://webwritingwizardry.com/blog/2009/04/fda-fair-balance-guidelines-pharmaceutical-pay-click-impossible/#comments Sat, 18 Apr 2009 12:47:22 +0000 admin http://www.webwritingwizardry.com/blog/?p=152 In print advertising, there is enough space for fair balance text – the long, small-type legalese at the end of the ad.

You can put fair balance at the end of drug advertising on TV – making most of the genre dull as white bread…(except for “if erection last more than 4 hours….”)
But putting it in the 95 character limit‚ Google imposes on Adwords is, well…impossible.

Pharma was under the assumption that they were safe if they followed the one-click rule – (as long as the consumer can reach the fair balance text in one click)- but the FDA says that’s not good enough.

For more> http://bit.ly/hGGtT

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