Leon Altman has been a copywriter, creative director and marketing consultant for over 25 years. He started writing direct mail copy for Times Mirror Book Clubs, then for the next 12 years worked as a copywriter and eventually as group creative director at top-level ad agencies, including: Wunderman; Young&Rubicam; BBDO and DDB/Needham. His clients included Time Magazine, Johnson&Johnson, Merrill Lynch, Coldwell Banker

He then headed up direct marketing for the launch of Buyside, an investment magazine and helped build it into a major publication in its niche. As a freelance copywriter and marketing consultant for over a decade, he has written highly successful marketing materials for companies like IBM, Ameriprise Financial, Novartis, PC World Magazine, Merrill Lynch, Citibank

Since 1997 he has been writing online copy for a wide varity of companies. Including

DTI Technology
Doug Fabian’s Successful Investing Newsletter
Business Financial Publishing
Investorplace Media
Agora Publishing
Zepinvest
alibris.com
shipwire.com
theStreet.com
quote.com
Pfizer
Novartis
Glaxo Smith Kline
Barclay’s Global Investors

He has also built a number of his own successful internet businesseses:

www.YourLaptopBusiness.com
A webservice helping entrepreneurs build flexible, mobile web-based businesses they can count on.

www.altmancopypro.com
Copywriting website for companies

www.altmancommunications.com
Marketing consulting

www.investingin.com
Website for investors

www.buy-condohotel.com
Real estate guide

www.yourmarketingroadmap.com
Marketing coaching site

www.webwritingwizardry.com
Website helping people write for the web

Leon has been profiled in AWAI’s Monthlycopywritinggenius.com, and one of his campaigns for IBM is featured as a case study in the book “Integrated Direct Marketing, by Wiley. He has won numerous major copywriting awards including Clios and Belding.
He started as a copywriter at Wunderman, the top direct marketing agency in the world, and continued as a copywriter (and eventually creative director) for other major agencies including Young & Rubicam, BBDO, DDB/Needham and Saatchi. Since going freelance about 13 years ago, Leon has continued to write control-beating response copy for a wide variety of clients.

Some of his copywriting achievements include:

- Writing one of the longest-running campaigns for Time Magazine

-Writing one of the longest running campaigns for Johnson & Johnson

-Wrote a highly successful campaign for IBM that is a featured case study in the textbook “Integrated Direcct Marketing” (Wiley)

-One of the lead writers for the introduction of ishares – generally considered the most successful launch of a new investment product in the past 20 years.

-Helped conceive and develop, and was the sole writer for an asset allocation workbook that Citibank successfully used to attract more prospects to its investment service.

-Wrote numerous direct reponse winners for investment newsletters and magazines (e.g. a promotion that beat a long-standing control by over 300% for Growth Report)

-Wrote the campaign that launched Buyside Magazine, and then helped build it into a major publication for institutional investors.

-Direct response copy that helped build the retirement business of Ameriprise financial.
In addition to copywriting, he also advises clients on marketing strategy. He has developed web marketing strategies that have proven to be extremely effective,  such as custom squeeze pages (opt-ins) combined with provocative articles to ignite lead generation campaigns. He has also shown clients how to revise sales page copy to boost response over 300%.

Over many years of experience, Leon has developed a keen knowledge for what really works and an ability to create highly effective marketing campaigns that help clients exceed their goals.

Leon has a B.A. from Binghamton University and an M.A. from Queens College. He lives in New York City. You can contact him a 888-570-9714. Or leon@ altmancommunications.com