April 19th, 2009
There are lots of websites that will show you good deals on hotels and motels.
But no website takes frugal traveling to the extent of couchsurfing.com. The site links‚ travelers with like-minded hosts who let them stay on a couch, a spare room, in the backyard, even the floor – for free.
It’s wildly popular with the back-packing set, and has forged all sorts of cross-cultural friendships and alliances worldwide.
Read more> http://bit.ly/uthES
Tags: frugal travelers, social networking, social networking websites, travel websites
Posted in Social Media | Add Comments »
April 18th, 2009
In print advertising, there is enough space for fair balance text – the long, small-type legalese at the end of the ad.
You can put fair balance at the end of drug advertising on TV – making most of the genre dull as white bread…(except for “if erection last more than 4 hours….”)
But putting it in the 95 character limit‚ Google imposes on Adwords is, well…impossible.
Pharma was under the assumption that they were safe if they followed the one-click rule – (as long as the consumer can reach the fair balance text in one click)- but the FDA says that’s not good enough.
For more> http://bit.ly/hGGtT
Tags: google pay per click, pharma copywriting, pharmaceutical advertising, search advertising
Posted in search advertising | Add Comments »