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[youtube]http://www.youtube.com/watch?v=AbIleObRhlY[/youtube]
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March 23rd, 2009
Headlines that make you go click – from the Huffington Post
March 7th, 2009I’m really liking the short attention-getting headlines at the top of the Huffington Post. Whether or not you agree with their politics, the short quick headlines pull you in – and the long, clickable subheads tell you the details. Good 1-2 punch to attract lots of clicks.
For instance: when the stock market rallied a couple of days ago after a weeklong nose dive – The HP headline read: It’s Alive!
Right under that was the stock chart for the day. Good grabber.
On a headline about BofA chief and other bank execs refusing to talk to NY Attorney General Andrew Cuomo, HP ran a big this one-word headline:
“Omerta” – the Mafia code of silence.
Good stuff.
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Get Your Prospects Hooked with These 4 Attention-grabbing Headline Templates
March 6th, 2009It’s been said that the job of a headline is get propect to read the next line. That is true, but even better is to get the prospect to read the next line with a feeling of anticipation. Here are some headlines that do exactly that.
1) Discover the _____ hidden in your_____
(Discovering something good that is hidden, especially when it is close by, is a powerful incentive to find out more)
(example) Discover the fortune hidden in your backyard
2) Do you have what it takes to____________
(When posed the right audience, this kind of challenge is intriguing and hooks them in to reading the text.)
(example) “Do You Have What It Takes To Be A Day Trader In The Hottest Financial Market In The World?
3) (a person, expert, book, report, etc. ) reveals ________________
(The word reveals in the headline is a classic. It increases the engagement factor by implying that a secret is about to be shared.)
(example) Free Report Reveals Little Known Secrets Overweight Women Use To Look 15 Pounds Slimmer Than They Really Are
4) Are you tired/ fed up with_______?
(taps into genuine frustration and desire for a change)
(example) Are you fed up with waking up tired every morning because you didn’t sleep well?
Making an opt-in page irresistible
March 1st, 2009I came across a very simple opt-in landing page where I couldn’t resist signing up. The headline was simple. “Free! Buy these stocks before Obama takes office.”
This optin landing page does an excellent job of combining curiosity with urgency to attract signups. I came to the page on December 26, 2008 from a text ad with the headline “3 stocks you need to get into before Obama takes office. ” The date is obviously important because it is just a few weeks before Barack Obama’s inauguration. Urgency is explicit in the timing.
It’s worth taking a look at why it is so effective
The headline is to the point and compelling to investors (I like the headline of the text ad even better because of its specificity). The design of the landing page is clear and spare. You see the headline then “Enter Your email” and just one field to fill out – your email address. It sits there in the middle of the screen surrounded mostly by white space like a tempting piece of candy to someone with a sweet tooth. Hard to resist. See screenshot below:
There are many examples of spare opt-in pages. But this is about as spare as it gets, depending on the strength of the headline and the simplicity of the layout for its power.
A small logo in the upper left corner tells you it’s from the Motley Fool, a brand name in the investment newsletter field. It’s all that’s needed to tell you this is coming from an authoritative source.
What happened after signing up
It’s also interesting to see what they did post-signup. Once I signed up I came to a detailed 3 page article/report. It goes into the historical relationship of stock movements and presidential administrations.
It then transitions into talking about the sectors that should benefit from Obama’s policies. The report then revealed all 3 stock picks. There is certainly good marketing reasons to give away this information.
1) It follows the give-away free information model on the Internet. The idea is to get people thinking: if I get all this for free, imagine what I’ll get with their paid product.
2) Theory of Reciprocity – one of the principles developed by noted social psychologist Robert Cialdini. The premise is that when you give people a gift (e.g. valuable Free Report), people feel obligated (and may pay for your newsletter).
Still, I wonder . . .
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